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It's Really That Simple

Purchase a Smart Tag

Introductory Offer for a limited time only: £9.95, including postage, full access to your pet's unique online profile and GPS alerts.

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Activate your Smart Tag

Activating a tag is as easy as 123…

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Report a lost or found pet

Found a pet with a Bow Wow Meow Smart Tag? Enter the tag's unique code to access the pet's profile.

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Our New Smart Tag

is equipped with a QR code to ensure that anyone with a smart phone can easily contact you if they find your pet.

Find out more about how it works

Why does your pet need a Bow Wow Meow Smart Tag ?

Reports show that around 60 cats or dogs go missing in the UK every hour. In the past 5 years, 2.54 million people claim to have lost a dog or cat and well over a third were not reunited with them.​​​​​​​

Bow Wow Meow Smart Tags can be the fastest way to help reunite lost pets with their owners. If your pet gets lost, the person who finds them can scan the QR Code with their smart phone or tablet, giving them access to whatever information you choose to share with them, to help them attend to any special needs your pet may have, and help reunite you as quickly as possible. Your Smart Tag's unique code can also be entered at to gain access to your profile.

You’ll also receive an alert showing the GPS location of your Bow Wow Meow Smart Tag (when the owner of the smart device agrees to sharing their general location, and when signal is available).

Bow Wow Meow has been supplying engraved ID tags for more than 20 years to more than 2 million pets in over 75 countries.

While an engraved ID tag is a legal requirement in the UK, there is a limit to the amount of information that can be engraved on a small tag. With a Bow Wow Meow Smart Tag the person who finds your lost pet will be able to access as much information as you want to share, so that you can be contacted as quickly as possible, wherever you may be. When your Smart Tag is scanned, you can also receive an alert with GPS tracking.

There is no monthly membership or any other hidden costs and you can update your pet’s profile as much as you like for free.