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It's Really That Simple

Purchase a SmartTag

Its only £12.95, including engraving, postage,

a steel split ring, and a handy eZeclip for easy

attachment and detachment from a collar!

Purchase Now

Create a Profile

When you receive your SmartTag, use the unique

code on the front to create a profile for your pet,

and fill out all the important information.

Activate Now

                          Time to Relax!

              Your pet is as safe as they could be, equipped

                with all the information anyone could need to

                    take care of them until you are reunited! 


QR Code Technology

The QR (Quick Response) code on your pet's Smart Tag contains the unique address of your profile page. When the code is scanned, your profile will appear. The code can be scanned with a smartphone camera, most of which have in-built QR code readersFor older devices, barcode readers are available for free from the App Store and Google Play store. To ensure access to the profile is always possible, the unique 5-digit code on the tag can also be entered manually here.

Find out more about how it works


The Control of Dogs Order 1992 specifies that identification details should include the owner's name and address. Dog wardens request that at least one phone number is engraved for the speedy return of your pet. The Kennel Club also recommends not including the pet's name on the tag for safety.

With a normal tag, there is a limit to the amount of information that can be engraved - especially after you include all the mandatory information. With a SmartTag, you can add as much information as could help someone to keep your pet healthy, happy, and safe - as most of it will be stored online. This way you can ensure all relevant information is available while remaining legally compliant.

You can also update this profile as much as you want, so it always reflects the most up-to-date contact information - perfect for dogs that travel!

We have been supplying top-quality pet tags for over twenty years, having been established in 1995 in Australia and followed by a UK venture in 2010. To date, we have supplied over an incredible 2.5 million pet tags to grateful pets in over 75 countries! You can trust that our pet tags are designed to the highest quality, offer long-lasting durability, and come with a satisfaction guarantee.